- roll roll [rəʊl ǁ roʊl] verbroll something → back phrasal verb [transitive] COMMERCEto reduce the price of something to a previous level:
• the administration's promise to roll back taxesif money or orders are rolling in, they are arriving in large quantities:
• Orders are rolling in from all over Europe.roll off something phrasal verb [transitive]roll off the production line/presses etc MANUFACTURING to be made or printed in a factory:
• The first of the new models has just rolled off the production line.roll something → out phrasal verb [transitive] MARKETINGto supply a new product to shops and companies in a region or country after it has been successfully tested and marketed in a small area:
• The company expects to roll several new products soon.roll something → over phrasal verb [transitive]FINANCE if you roll over a loan or investment, you obtain a new loan or investment to replace one that has Matured (= reached the end of its life):
• Certificates of deposit are automatically rolled over at current interest rates for another period of the same duration unless the bank is given other instructions.roll something → up phrasal verb [transitive]FINANCE if a company or financial institution rolls up the regular payments that would normally be made on an investment, it adds them to the value of the investment and pays them out when the investment mature S (= reaches the end of its life):
• The interest is rolled up over the life of the security and paid out when it is redeemed.
* * *roll UK US /rəʊl/ verb● roll off the assembly/production line — Cf. roll off the production line
Financial and business terms. 2012.